After Ranger production was stopped by Ford in 2011 market where compact pickups dominated shrink significantly with both offer and number of sales. It seams that the 2015 Ford Ranger will be offered and that it could offer truly compact size.
We were able to see vehicles like Toyota Tacoma, Nissan Frontier and Chevrolet Colorado become bigger and more capable which as a result increased the price of these vehicles. Also it meant that they are not best competitors in compact segment and that they could overlap with full size trucks.
Sale results for compacts dropped from 2 million per year to only 250 000 units. For buyers it was better and easier to buy larger full size trucks that offered much more and cost slightly above the price tag of Ranger and similar vehicles. They also had slightly higher fuel consumption but there were no obvious advantages for smaller and compact models that would attract more buyers to that segment.
2015 Ford Ranger Release Date
Release date of this truck has not yet been confirmed but we could see it presented on one of the next auto shows during 2014th while the production and deliveries should start before the end of next year.
What we do know and Ford confirms is that there is a decent number of people that are still interested in compact trucks. It is important that these trucks, among which the 2015 Ford Ranger will be, to offer price tag significantly lower than what we need to pay for F 150. When it comes to capabilities it should offer 3000 pounds towing capacity and 1000 pounds payload capacity. Most important it needs to bring significantly lower fuel consumption, about 20 to 30 percent lower than full size pickups.
Something similar was done by Chevrolet with their Colorado pickup that offer about 90 percent of what we are getting from larger Silverado but also comes with about 20 percent better fuel economy. Looking at the Ranger it is obvious that it would be too similar to the F 150 so Ford needs to bring more changes for its 2015 Ford Ranger.
It would not be enough for the 2015 Ford Ranger to be delivered with four cylinder diesel unit, it needs more to attract additional number of buyers. With the right setup and the right price tag this vehicle certainly could bring great revenue to the company but the good question is if it possible to offer something like this.
Price Of 2015 Ranger
We do know that for the development of new vehicle every car maker needs to spend a lot of money. Looking at the current offer on the market where the entry level F 150 can be bought for $ 24.500 and much smaller Fiesta goes for $ 14.000 it could be pretty hard for this car maker to offer something between these two.
One more thing is that the Fiesta is build in Mexico where the labor cost is significantly lower than in the U.S. but imported trucks needs to pay 25 percent tax on light trucks. It means that the 2015 Ford Ranger needs to be created in the U.S. or to pay 25 percent tax which will significantly increase the price of this truck.